Using Digital Health Support And Behavioral Science Principles To Help Treat Tuberculosis
Foreword
At TDL, our role is to translate science. This article is part of a series on cutting edge research that has the potential to create positive social impact. While the research is inherently specific, we believe that the insights gleaned from each piece in this series are relevant to behavioral science practitioners in many different fields. As a socially conscious applied research firm, we are always looking for ways to translate science into impact. If you would like to chat with us about a potential collaboration, feel free to contact us.
Introduction
Behavioral science insights can profoundly impact health outcomes — from encouraging prosocial handwashing behaviors during a pandemic to increasing the number of individuals who sign up for health insurance. As a socially-conscious applied research firm, TDL is interested in using empathy, technology, and design-thinking to promote better outcomes in many aspects of society, from health to education to the economic empowerment of disadvantaged groups. To amplify these impacts even further, leveraging digital tools to create health solutions can scale and achieve these desired outcomes more cost-effectively than traditional interventions.
The Decision Lab reached out to Dr. Erez Yoeli of MIT to learn more about his work on a project involving digital health tools for Tuberculosis (TB) patients and the future direction of similar areas of research in behavioral science.
Dr. Yoeli is a research associate at MIT’s Sloan School of Management and co-director of the Applied Cooperation Team (ACT), a team of researchers that applies insights from the social sciences towards increasing contributions to real-world public goods.
In this study, Dr. Yoeli and a multidisciplinary team of researchers developed a behavioral science informed digital health platform that provided TB patients with support and increased adherence to treatment plans.
A full version of the paper is available here: https://www.nejm.org/doi/full/10.1056/NEJMc1806550
About the Authors
Erez Yoeli
Dr. Yoeli is a research associate at MIT’s Sloan School of Management and co-director of the Applied Cooperation Team (ACT), a team of researchers that applies insights from the social sciences towards increasing contributions to real-world public goods. He designs and tests large-scale interventions to promote altruistic behaviors such as charitable donations, volunteering, resource conservation, and medication adherence. Dr. Yoeli has worked as a researcher at Harvard University’s Program for Evolutionary Dynamics and Yale University’s Human Cooperation Laboratory. He holds a Ph.D. in Economics and an MBA from the Booth School of Business at the University of Chicago.
Julian Hazell
Julian is passionate about understanding human behavior by analyzing the data behind the decisions that individuals make. He is also interested in communicating social science insights to the public, particularly at the intersection of behavioral science, microeconomics, and data science. Before joining The Decision Lab, he was an economics editor at Graphite Publications, a Montreal-based publication for creative and analytical thought. He has written about various economic topics ranging from carbon pricing to the impact of political institutions on economic performance. Julian graduated from McGill University with a Bachelor of Arts in Economics and Management.
About us
We are the leading applied research & innovation consultancy
Our insights are leveraged by the most ambitious organizations
“
I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.
Heather McKee
BEHAVIORAL SCIENTIST
GLOBAL COFFEEHOUSE CHAIN PROJECT
OUR CLIENT SUCCESS
$0M
Annual Revenue Increase
By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.
0%
Increase in Monthly Users
By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.
0%
Reduction In Design Time
By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.
0%
Reduction in Client Drop-Off
By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%