Why do we feel so confident using generative AI while our AI literacy lags behind?

AI literacy is the combination of knowledge, skills, and attitudes that enables people to understand and work with AI systems in an informed way.

Where this bias occurs

Researchers describe AI literacy as a set of competencies that help people explain in simple language what an AI system is doing, allowing them to anticipate where it might fail and engage with its ethical and social impacts. The AI literacy gap appears when people feel at ease using tools like large language models while lacking the concepts needed to judge when these tools are helpful, when they are risky, and how to use them responsibly.

Picture a normal week at work. You open a chat window with a large language model to help you respond to a client, summarize a report, or outline a presentation. The model responds with clean, persuasive text. You skim it, change a few phrases, and send it along. Hours later, a colleague notices that a regulation is misquoted or that a reference cannot be found anywhere outside the AI response.

Scenes like this emerge in classrooms, clinics, and public agencies. A student uses an AI assistant to generate study notes, but fails to realize that it misstated a concept before she confidently takes the exam. A manager relies on an AI summary of survey responses, and an important minority concern disappears in the aggregation. Many users have strong digital skills and extensive experience with search engines, messaging apps, and productivity tools, yet still struggle to distinguish between strong and weak AI outputs. When the interface feels familiar and the writing sounds polished, it is easy to forget that the system is generating predictions rather than retrieving facts.

The gap also appears in the opposite direction. Some people avoid generative AI entirely because they feel overwhelmed, fear making a mistake, or worry that using AI breaks an unstated rule. Colleagues describe how they save hours with AI support, while less confident users stay on the sidelines. From the outside, this looks like a choice; in practice, it often reflects unequal access to clear explanations, guided practice, and psychological safety around experimenting with AI.

Individual effects

At the individual level, low or uneven AI literacy shapes how people think, feel, and act around generative AI. One pattern is the illusion of understanding. Research on AI literacy shows that many users can repeat surface descriptions of AI, such as “it was trained on a lot of text,” but cannot say how training data, probabilities, and prompting shape specific outputs.3 When people rely on vague mental models, they often infer accuracy from fluency. If the answer sounds confident and matches what they hope is true, they treat it as correct.

A second pattern is miscalibrated trust. Studies that connect AI literacy with technology adoption find that literacy influences attitudes, perceived control, and intentions to use AI tools.4 When literacy is low, people can fall into two opposite traps. Some avoid helpful AI support for tasks like brainstorming, outlining, and translation, even when safeguards are in place. Others lean heavily on AI in areas that need careful domain expertise, such as health, finance, or legal decisions, without seeking qualified human review.

A third pattern involves metacognition. As people offload more steps of reading, summarizing, or drafting to AI systems, they spend less time checking their own understanding. Early studies of human performance with AI suggest that people can solve more tasks while becoming less accurate in judging how well they have done.5 That shift matters for fields like education and clinical work, where reflection on reasoning is part of professional competence.

Cognitive biases magnify these effects. The Dunning-Kruger effect describes how people with lower skill tend to rate their own ability higher than it really is. When AI tools raise performance on writing or analysis tasks, people may attribute the improvement to their own skill and underestimate the contribution of the tool. The illusion of explanatory depth also plays a role. People often feel that they understand complex systems until they need to explain them step by step. AI tools can strengthen that illusion by offering fluent explanations that users accept without trying to reconstruct the logic themselves.

Systemic effects

When many individuals share similar gaps in AI literacy, the consequences scale up. Organizations may roll out generative AI tools on the expectation that they will increase productivity, while investing little in education about limitations, bias, or verification. Reviews of AI literacy and competency note that institutional strategies often focus on purchasing tools and defining policies, while support for day-to-day literacy work lags behind.3 Employees can feel pressure to adopt AI to appear efficient, even when they do not feel ready to use it carefully.

Education systems face a related challenge. An exploratory review of AI literacy identified four broad aspects: knowing and understanding AI, using and applying it, evaluating and creating with it, and engaging with ethical issues.2 Many curricula still focus on narrow concerns such as plagiarism, or on technical skills reserved for computer science majors. Students may learn how to avoid obvious misconduct or how to write prompts, yet receive limited guidance on evaluation, bias, and long-term societal impacts.

Inequalities deepen when opportunities for strengthening AI literacy are uneven. A systematic review of AI literacy work points out that access to AI tools and structured learning experiences often varies by region, school, and socioeconomic status.6 Learners in well-resourced settings are more likely to encounter makerspaces, project-based AI activities, and dedicated AI literacy modules. Learners with fewer supports may interact with AI only through commercial apps and social media, with little support in understanding how those systems shape their choices.

At a societal level, uneven literacy can skew who benefits from AI. People who understand when and how to use AI can demand transparency, choose safer tools, and challenge decisions that rely on opaque systems. People with low literacy may feel that AI is something that happens to them rather than something they can influence. Policy work on AI literacy frameworks stresses that these skills are part of modern civic competence, similar to reading or digital literacy.7

Why it happens

Several behavioral and structural forces sustain the AI literacy gap. First, fluent output hides uncertainty. Large language models are designed to produce coherent text. When they succeed, responses sound confident even when the model has a limited basis for its claims. Without a clear sense of how probabilistic prediction differs from factual retrieval, users often treat confidence of tone as a proxy for accuracy.

Second, familiar interfaces lower perceived risk. Chat windows resemble messaging apps, and search-like prompts feel similar to queries people already use. Technology adoption models highlight that perceived ease of use and usefulness shape intentions to use AI, and that social norms add further pressure.4 These forces support rapid uptake, yet they can also make experimentation feel casual in situations that deserve caution.

Third, cognitive offloading is attractive. Letting AI handle first drafts, summaries, or translations saves time and effort. A conceptual review of AI literacy and competency emphasizes that literacy must cover cognitive, metacognitive, affective, and social dimensions, since people are learning how systems function while simultaneously reshaping habits around attention and effort.3 Offloading without reflection can erode skills that people still need for oversight.

Fourth, responsibility for AI literacy is fragmented. Education researchers point out that AI literacy currently sits at the intersection of computer science, media literacy, data literacy, and ethics.2 Policy efforts, such as the AILit Framework from the European Commission and OECD, argue for shared language and clear goals so that schools, informal learning spaces, and employers can align on what learners should know at different stages.7 Without that shared view, each institution designs its own small piece, and individuals experience AI literacy as a patchwork.

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Why it matters

The AI literacy gap matters because it shapes how people use generative AI in contexts where the stakes range widely. When literacy is low, people are more vulnerable to automation bias. They may accept AI suggestions as correct by default and stop searching for alternatives. The Decision Lab’s work on automation bias describes how people can over-rely on automated outputs, especially when those outputs appear early in a decision process and come from systems that signal authority.8 In a generative AI setting, that can translate into accepting a persuasive but incorrect explanation about a drug interaction, tax rule, or hiring guideline.

Low literacy also heightens the risk of misinformation and erosion of trust. Users who cannot judge when an AI answer is likely to be wrong are more likely to share flawed summaries, fabricated citations, or synthetic images that confuse public debates. Policy discussions on digital safety note that people need a mix of critical thinking skills, platform support, and AI literacy to navigate environments where synthetic content blends with human-authored information.9 When visible failures accumulate, people may begin to distrust helpful AI tools along with flawed ones.

On the other hand, strong AI literacy unlocks value. People who understand how AI works at a high level can delegate repetitive tasks with more confidence, design prompts that surface diverse perspectives, and spot when a model is stepping outside its zone of reliability. Large reviews of AI literacy research highlight that higher literacy is linked to more positive but also more discerning attitudes toward AI, which is the mindset needed for productive collaboration.3

People who know how to work with AI tend to feel more in control and less anxious when new tools appear. They are better able to separate hype from reality, decide which features matter for their own goals, and push back when a system feels unsafe or unfair in everyday use.

How to avoid it

Closing the AI literacy gap calls for practical strategies that are grounded in behavioral science and tailored to real contexts.

Build mental models, not myths

AI literacy starts with simple, accurate stories about how systems learn and generate outputs. Long and Magerko propose competency clusters that include explaining AI in everyday language, predicting where it might fail, and recognizing ethical questions.1 Educators and teams can translate these competencies into short narratives, diagrams, and analogies that help people see AI as a statistical pattern finder with strengths and limits, rather than as a mysterious mind.

Pair skills with verification habits

Teaching people how to write prompts is helpful, but it is only one aspect of AI literacy. Guides such as the Stanford Teaching Commons outline AI literacy outcomes that include checking sources, understanding training data, and recognizing uncertainty.10 Training can embed simple verification habits, such as asking for citations, sampling multiple answers, or comparing AI outputs with trusted references before sharing them.

Use real tasks with safe boundaries

People learn most when they practice with tasks that resemble their real work. Case studies of AI literacy programs for employees and professionals show that workshops are more effective when participants apply AI tools to realistic documents, communications, and scenarios, followed by structured feedback.11 Organizations can start with internal use cases where errors are reversible, and provide checklists that prompt staff to label AI-supported content, verify key facts, and decide where human judgment remains central.

Treat behavioral biases as part of the curriculum

Behavioral science can make AI literacy concrete. The Decision Lab’s writing on digital literacy and related biases highlights how phenomena like automation bias, confirmation bias, and the illusion of explanatory depth shape interactions with technology.8 Learners can be invited to reflect on moments when they accepted an AI answer too quickly or dismissed a useful suggestion because it came from a machine. Naming these patterns helps users notice them in the moment.

Create shared norms and visible guardrails

Organizational barriers to AI adoption include unclear expectations, fragmented policies, and fear of stigma around AI use.12 Clear, shared norms lower that friction. Teams can agree that sensitive client work always receives human review, that AI use is disclosed in documentation, and that certain tasks, such as performance reviews or diagnostic decisions, remain human-led. These norms work best when leaders model them and when staff are invited to refine them over time.

How it all started

AI literacy did not appear from nowhere. It grew out of earlier work on digital literacy, media literacy, data literacy, and computational thinking, which all aimed to help people navigate changing information environments. Long and Magerko’s 2020 paper was one of the first to outline AI literacy as a set of design considerations and competencies for informal learning experiences.1 Their work drew attention to the need for accessible activities that demystify AI and invited designers to embed these activities in games, museums, and everyday tools.

Ng and colleagues expanded the picture with an exploratory review that synthesized early AI literacy papers and proposed four aspects that have since become influential: know and understand, use and apply, evaluate and create, and ethical issues.2 Later, Chiu and coauthors distinguished between AI literacy and AI competency, arguing that competency adds confidence and reflective mindsets to the mix.3

Recent systematic reviews take stock of the rapid growth in AI literacy research and highlight trends such as a shift from abstract discussions to concrete classroom interventions and assessment tools.6 These reviews show a field that is moving from broad definitions toward practical ways to teach and measure AI literacy in real settings.

Policy efforts are now catching up. The AILit Framework from the European Commission and OECD, along with regional frameworks developed by universities and education councils, aim to define what learners should know at different ages and how institutions can support that growth.7 These documents treat AI literacy as a lifelong skill that will continue to evolve as systems change.

How it affects product

Product teams working with large language models make choices every day that either widen or narrow the AI literacy gap. When designers and leaders have limited AI literacy, they are more likely to ship features that feel smooth and powerful while quietly encouraging overreliance, confusion, or unsafe use.1

Interfaces that either expose or hide the gap

Interfaces can reveal uncertainty instead of hiding it. Designers can show confidence ranges, highlight when a response is based on limited context, or present multiple candidate answers side by side. Research on explainable AI finds that pairing local explanations for specific outputs with concise global explanations of how a system works helps users form more accurate expectations and reduces overreliance.12 When literacy on the builder side is low, teams are more likely to present a single confident answer without reasons or limits, which invites users to treat outputs as authoritative in situations where they are not.

Onboarding that teaches or confuses

Products can also teach through interaction. Onboarding flows can give a one-page tour of how the model was trained, what data it uses, and which kinds of requests are off limits. Teaching guides on AI literacy stress that users need clear, concrete explanations of capabilities, limits, and verification habits rather than only productivity tips.10 In low literacy teams, onboarding often focuses on delight and clever prompt tricks, while guidance on fact-checking, privacy, and escalation sits in long policy documents that most people never read. This feeds the gap between how easy the tool feels and how well people understand it.6

Micro-interactions that support or erode judgment

Inline messages can prompt users to double-check medical, financial, or legal content, or to consult a qualified professional when stakes are high. Small design choices such as placing a “verify” button beside a “copy” button, showing source links by default, or asking “Does this look right?” before sending a message encourage reflection instead of automatic reuse. Work on human–AI collaboration and appropriate reliance shows that explanations and simple control points can help people keep their own judgment engaged.12 When AI literacy is low among designers, these safeguards are easy to overlook, and the interface subtly trains users to accept outputs without further thought.9

Metrics that surface or hide risk

Teams with higher AI literacy are more likely to track how often users correct, override, or question AI outputs and to treat those behaviors as healthy signals. Systematic reviews of AI literacy interventions note that many projects still focus on engagement, satisfaction, and positive attitudes, while measures of critical evaluation are less developed.6 If product teams copy that pattern without understanding the gap, they may define success as more AI usage and happier users, even when those users are learning little and making riskier choices.9

Over time, these design choices either narrow or widen the AI literacy gap. When builder literacy is low, products encourage people to lean on AI without understanding it, which makes errors, bias, and overconfidence more likely. When builder literacy is higher, products teach as they go, helping users develop better mental models and habits while they work.6

AI and organizations

Inside organizations, AI literacy influences who feels confident experimenting with AI, how teams share knowledge, and how leaders govern risk. The Decision Lab’s work on organizational barriers to AI adoption shows that structural obstacles, unclear incentives, and skill gaps can slow down or distort adoption.12 If AI remains the domain of a few experts, literacy improvements stay bottled up. When organizations run inclusive AI literacy initiatives that invite people from different roles and seniority levels, they spread both skills and a shared language.

Some institutions now treat AI literacy as a core part of professional development. Higher education projects describe generative AI teaching initiatives that create online modules, sample assignments, and policy templates for instructors across disciplines.14 Public sector training programs frame AI literacy as part of modern public service skills, covering both productivity tools and questions of equity, accountability, and transparency.11 In both settings, literacy is tied to concrete decisions about where to use AI, how to supervise it, and how to explain its role to the public.

Example 1 – A professional AI literacy program that recalibrated trust

A European bank launched an internal pilot of a generative AI assistant to help staff draft client emails and interpret regulatory updates. Early logs showed heavy use, but also a worrying number of factual and citation errors in AI-supported drafts. Compliance teams flagged the risk, and leadership paused expansion of the tool.

The bank then partnered with an external provider to offer a structured AI literacy program focused on practical skills. Over several weeks, staff learned how large language models work in broad terms, practiced writing prompts, traced claims back to official regulations, and rehearsed how to label AI-supported content. Evaluation data from similar applied AI literacy courses show that participants report higher confidence in using AI tools responsibly and become more likely to verify outputs before sending them on.11 In the bank’s case, audits after the program found a drop in factual errors, and staff began describing the assistant as something that needed supervision rather than as an authority on policy.

Example 2 –  Embedding AI literacy in a first-year engineering experience

At a Canadian university, faculty in an engineering program saw that students were already experimenting with generative AI in design projects and writing assignments. Some used AI as a partner in brainstorming and code review. Others relied on it heavily for solutions without understanding the underlying concepts. This uneven landscape raised concerns about both academic integrity and preparation for practice.

The program created an AI literacy module called “The World of AI” that ran alongside core first-year courses. The module combined short lectures on AI concepts with project-based activities in which students designed, critiqued, and refined AI-supported tools. A study of this initiative reported that students who completed the module showed gains in AI literacy competencies, including better ability to explain how AI systems work, more nuanced attitudes toward AI, and increased confidence in ethical use.15 They were also more likely to describe AI as a collaborator that requires oversight rather than as a shortcut to answers.

Summary

What it is

The AI literacy gap is the distance between people’s comfort with generative AI tools and their ability to understand, evaluate, and govern those tools in their own work and lives.

Why it happens

The gap reflects fluent but opaque outputs, familiar interfaces that lower perceived risk, cognitive offloading, and fragmented responsibility for teaching people about AI.

Example #1 - Bank AI literacy program

A bank’s professional AI literacy program helped staff treat an internal assistant as a supervised helper rather than an authority, reducing factual errors in client communications.

Example #2 - Engineering AI literacy module

A first-year engineering AI literacy module gave students simple mental models and guardrails for using generative AI, improving their ability to explain systems and use them ethically.

How to avoid it

Individuals and organizations can close the AI literacy gap by building clear mental models of how AI works, teaching verification habits, practicing with real tasks, integrating behavioral science into training, and creating shared norms that keep human judgment active when AI is in the loop.

Related TDL articles

Automation bias

Why do people place so much faith in automated systems, even when those systems can be wrong? This article explores how this tendency shows up in fields like healthcare and aviation and offers design strategies that keep human oversight active in the age of AI.

Organizational barriers to AI adoption

What stops organizations from turning promising AI pilots into sustainable change? This piece examines structural and behavioral obstacles that hold back AI projects and proposes ways to build adoption paths that combine technical innovation with skills, norms, and governance.

Sources

  1. Long, D., & Magerko, B. (2020). What is AI literacy? Competencies and design considerations. Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, 1–16. https://doi.org/10.1145/3313831.3376727
  2. Ng, D. T. K., Leung, J. K. L., Chu, S. K. W., & Qiao, M. S. (2021). Conceptualizing AI literacy: An exploratory review. Computers and Education: Artificial Intelligence, 2, 100041. https://doi.org/10.1016/j.caeai.2021.100041
  3. Chiu, T. K. F. (2024). What are artificial intelligence literacy and competency? A comprehensive framework to support them. Computers and Education: Artificial Intelligence, 5, 100120. (Structural Learning)
  4. Zhou, X., & Schofield, L. (2024). Developing a conceptual framework for Artificial Intelligence literacy in higher education. Journal of Learning Development in Higher Education, 31, 1–20. https://doi.org/10.47408/jldhe.vi31.1354
  5. Fernandes, D., Villa, S., Nicholls, S., Haavisto, O., Buschek, D., Schmidt, A., Kosch, T., Shen, C., & Welsch, R. (2026). AI makes you smarter but none the wiser: The disconnect between performance and metacognition. Computers in Human Behavior, 175, 108779. https://doi.org/10.1016/j.chb.2025.108779
  6. Almatrafi, O., et al. (2024). A systematic review of AI literacy conceptualization, implementation, and assessment. Computers and Education: Artificial Intelligence, 5, 100135.
  7. European Commission & OECD. (2025). Empowering learners for the age of AI: An AILit framework for primary and secondary education.
  8. The Decision Lab. (2025). Automation bias. The Decision Lab. https://thedecisionlab.com/biases/automation-bias
  9. Callegari, A., & Kingery, D. (2025). Why building trust and literacy in AI is essential for digital safety. World Economic Forum. (World Economic Forum)
  10. Stanford Teaching Commons. (2023). Understanding AI literacy. Stanford University.
  11. Digital Learning Institute. (2025). Professional certificate in applied AI literacy. Digital Learning Institute.
  12. The Decision Lab. (2024). Organizational barriers to AI adoption. The Decision Lab. https://thedecisionlab.com/reference-guide/management/organizational-barriers-to-ai-adoption
  13. Vered, M., Livni, T., Howe, P. D. L., Miller, T., & Sonenberg, L. (2023). The effects of explanations on automation bias. Artificial Intelligence, 322, 103952. https://doi.org/10.1016/j.artint.2023.103952 
  14. University of Toronto. (2025). Generative AI Teaching Project. University of Toronto Libraries.
  15. Siddharth, S., Prince, B., Harsh, A., & Ramachandran, S. (2025). The World of AI: A novel approach to AI literacy for first-year engineering students. arXiv preprint. https://arxiv.org/abs/2506.08041

About the Authors

Emilie Rose Jones

Emilie Rose Jones

Corporate Communications Manager, TD

Emilie currently works in Marketing & Communications for a non-profit organization based in Toronto, Ontario. She completed her Masters of English Literature at UBC in 2021, where she focused on Indigenous and Canadian Literature. Emilie has a passion for writing and behavioural psychology and is always looking for opportunities to make knowledge more accessible. 

A man in a blue, striped shirt smiles while standing indoors, surrounded by green plants and modern office decor.

Dan Pilat

Managing Director

Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.

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