Zoe is a PhD candidate in Linguistics at Queen Mary University of London. She is bridging the gap between public health and language attitudes by studying how British accents affect the persuasiveness of public health interventions. Her interests include consumer psychology, attitude change, and stereotyping.
Does the Quantified-Self Lead to Behaviour Change?
If we don’t learn how to navigate the data offered by health technology, then it will be difficult to improve our health and well-being behaviours.
The Role Of Thought Confidence In Persuasion
The emerging concept of meta-cognition can further our knowledge of how best to instil long-lasting attitude change.