Sarah O'Farrell

Sarah has almost 10 years of experience developing chain strategies and digital patient engagement and adherence, lifestyle change, global and public health and positive organizational psychology. She has worked and partnered with clients and organizations such as Ogilvy, Bupa, Oxitec, GlaxoSmithKline, the Bartlett School of Architecture and the UK Department for International Development. In her areas of subject matter expertise are behavioral economics and cognitive and affective science. Sarah is especially interested in how our effective experiences, for example, moods, emotions, feelings of empowerment influence cognitive processes, biases and behaviors.