Daniel Bennett
University of York
Dan is a Practitioner, Speaker and Writer on the application of Behavioural Science to Marketing. Having published his scientific experiments on why it’s annoying to overhear mobile phone conversations, Dan left academia to join Ogilvy & Mather’s Behavioural Science Practice Ogilvy Change as their first ‘behavioural strategist’ where he applies the fields of social psychology, cognitive psychology and behavioural economics to brands. Over the last five years he has worked on over 50 of the world’s major brands such as Unilever, Nestle, Public Health England, Fox, ITV, the Times, British Airways, Unilever, Adobe, the EU Parliament, Comic Relief and many more. He also holds Creative Circle and Cannes Lion awards and is a passionate advocate of applying the behavioural sciences.
