Emotional Intelligence

The Basic Idea

What does it mean to be intelligent? You’ve heard the difference between “street smarts” (being able to handle practical situations well) and “book smarts” (doing well in school). Now think about the last few social interactions you had: did your intelligence play a role in navigating the conversation? You may be surprised to hear that, yes, intelligence matters very much in our interactions and day-to-day activities, although perhaps in unexpected ways.

Your emotional intelligence (EI) can drive your own behaviors, as well as impact others in positive or negative ways. Specifically, EI refers to the ability to monitor and discriminate between one’s own and others’ feelings and emotions, and then use this information to guide one’s thoughts and actions.1 Since people differ in their abilities to understand and express their own emotions, EI will vary across people. By considering the components of EI, you may realize that it can have important implications for both your personal and professional lives.

In a very real sense we have two minds, one that thinks and one that feels.


– Daniel Goleman, psychologist, New York Times journalist, and author of Emotional Intelligence: Why it can matter more than IQ

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

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Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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