Attention
What is Attention?
Attention is the cognitive process of selectively concentrating on specific information while ignoring other stimuli, enabling the brain to prioritize and manage limited mental resources. It plays a critical role in perception, learning, memory, and decision-making by filtering and focusing on what matters most in a given moment. Understanding attention is essential in fields like psychology, neuroscience, education, and UX design, where managing focus and distraction directly impacts performance and behavior.
The Basic Idea
You know that moment when you’re listening to someone explain the instructions to a new board game and you realize that you haven’t heard a single word they’ve said for the last five minutes? And then, when they ask if that makes sense, you have to smile and nod along while you’re internally panicking because your brain had been somewhere else entirely when they told you the difference between the red and green cards? Yet, you can probably still remember exactly what they said a few hours ago at dinner about their neighbor’s cat and what you had to eat at the restaurant.
That’s attention at work—or rather, not at work in the way you'd hope, when you find yourself tuning out of important details. Attention is a finite resource, constantly being tugged in multiple directions by the environment, your internal state, and whatever YouTube video might autoplay next, demanding your attention for just a bit longer. In an age of endless notifications and predatory algorithms, attention isn’t just your ability to focus; psychologists also define it as something deeper: the set of cognitive processes that allow us to selectively concentrate on certain aspects of our world while ignoring others.
At its core, attention helps us prioritize; it’s what enables you to tune into a friend’s voice at a noisy party, scan a page of text for a keyword, or suddenly brake for a squirrel darting across the road. Classic psychological models break attention down into different types, like sustained attention (maintaining focus over time), selective attention (filtering out distractions), and executive attention (managing competing tasks or resolving conflict).1,2,3 Neuroscientifically, attention is supported by an interconnected web of brain networks involving the frontal cortex, parietal lobes, and subcortical structures like the thalamus and basal ganglia.1,2 These systems dynamically shift depending on what we’re trying to do, or how sleep-deprived, anxious, or overwhelmed we are.3
But attention isn’t just about the brain; it’s about the whole person in context. Our ability to attend fluctuates based on emotional state, neurodivergence, trauma history, cultural background, and even how well we slept last night.3 It can be hijacked by anxiety, dulled by depression, sharpened by novelty, or completely derailed by a single group text. Understanding attention means understanding not just how the mind works in the abstract, but how our minds interact with the environments, social systems, and stressors around us. In short, attention is the filter through which we experience the world, and sometimes, that filter is imperfect.
“Everyone knows what attention is. It is taking possession of the mind, in clear and vivid form, of one out of what seems several simultaneously possible objects or trains of thought. Focalization, concentration of consciousness are of its essence. It implies a withdrawal from some things in order to deal effectively with others.”
— William James, American philosopher and psychologist
About the Author
Annika Steele
Annika completed her Masters at the London School of Economics in an interdisciplinary program combining behavioral science, behavioral economics, social psychology, and sustainability. Professionally, she’s applied data-driven insights in project management, consulting, data analytics, and policy proposal. Passionate about the power of psychology to influence an array of social systems, her research has looked at reproductive health, animal welfare, and perfectionism in female distance runners.