Public Communication

What is public communication? 

Public communication is the process of sharing or presenting information in order to effectively message an idea to the masses.

The Basic Idea

Every day, somebody tries to change our minds. Whether it be the pop-up advertisement we see on our desktop, a local politician's speech on the news, or a direction sign at an airport, we are constantly bombarded by influence. We call this influence wielding public communication.

Public communication is a form of strategic communication where the goal is to effectively message an idea to the masses. Examples are practically limitless, but some common ones include political broadcasts, public statements, advertising, propaganda, and employee communications. 

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

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Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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