Change Agent
The Basic Idea
Even the most successful companies can find themselves in a rut, unable to overcome an obstacle or to adapt to new trends. Even if a manager is skilled in identifying the problem and coming up with a solution, that doesn’t necessarily mean that they have the ability to facilitate and coordinate the change.
It is in these situations where a change agent can help turn things around. A change agent is a group or individual who is able to tackle an organization’s problem from a behavioral perspective and understand the nuances of how to mobilize change. The change agent can be someone internal or external to the company, who acts as a catalyst for change and gets the organization’s members on board and working towards change.1
To survive and succeed, every organization will have to turn itself into a change agent.
– Peter Drucker, an Austrian-American educator and management consultant2
