Criterion of Rights

The Basic Idea

We are all raised to be good people - to act ethically and contribute to society. However, it’s not always easy to decide what is ‘ethical’, as different philosophies suggest different criteria to distinguish right from wrong. The criteria deemed necessary for an action to be considered moral is known as the criterion of rights. A criterion of rights is a standard upon which a decision or judgement should be based in order to ensure that people act morally,1 which in turn ensures all people have access to basic human rights.

We have to show the world a society in which all relationships, fundamental principles and laws flow directly from ethics, and from them alone. Ethical demands must determine all considerations: how to bring up children, what to train them for, to what end the work of grown-ups should be directed, and how their leisure should be occupied. As for scientific research, it should only be conducted where it doesn’t damage morality… the same should apply to foreign policy. Whenever the question of frontiers arises, we should think not of how much richer or stronger this or that course of action will make us, or of how it will raise our prestige. We should consider one criterion only: how far is it ethical?


– Russian novelist Aleksandr Solzhenitsyn, in his novel Cancer Ward2

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

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BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

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