The Uber-fication of Public Transit with Remi Desa

PodcastOctober 18, 2021
Stick figure happily says, “THERE’S MY RIDE!” to another stick figure while pointing at an approaching orange bus driven by another stick figure amidst blue sky and purple ground.

We have to understand why people are not using bus service or public transit. If we can address that, and we can make it more convenient and more people want to use it, then I think we can put policies around public transit. But without that, it’s difficult to force people to do things when you don’t give them a better alternative.

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Intro

Remi Desa, CEO and Co-Founder of Pantonium, sits down with Brooke to discuss his company’s innovative proposal to improve public transit: on-demand buses. Remi believes in a future where public buses can respond in real time to their users instead of following a set schedule. His concept has already been implemented in several cities in North America, demonstrating huge increases in bus ridership, and decreases in mileage and operating costs. Remi’s combined background in engineering and entrepreneurship has led him on a fruitful journey to change how we experience public transportation. 

In this episode, Brooke and Remi discuss:

  • The huge increase in digital communication and data that has made his vision a reality
  • The North American tendency to treat public transportation as a last-resort, instead of a viable, efficient option
  • The necessary spectrum between on-demand models and set schedule models
  • Maintaining public transport accessibility
  • Cities’ risk aversion to changing their transportation systems

About the Guest

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Remi Desa

Remi is the CEO and co-founder of Pantonium, a company focused on improving urban mobility through efficient on-demand mass transit. A technology entrepreneur, Remi was born in Canada and raised in Kenya, he returned to Canada to study electrical engineering and management science at University of Waterloo. Remi’s focus on improving public transit stems from his own life experience which has shown him how integral quality transportation is to leading a productive and satisfying life. He has a passion for finding efficiencies and has over 15 years of experience working in operations and logistics.

About the Interviewer

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Dr. Brooke Struck

Dr. Brooke Struck is the Research Director at The Decision Lab. He is an internationally recognized voice in applied behavioural science, representing TDL’s work in outlets such as Forbes, Vox, Huffington Post and Bloomberg, as well as Canadian venues such as the Globe & Mail, CBC and Global Media. Dr. Struck hosts TDL’s podcast “The Decision Corner” and speaks regularly to practicing professionals in industries from finance to health & wellbeing to tech & AI.

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