Jesse Itzkowitz: Nudging Against Polarization

PodcastSeptember 09, 2019
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What makes people feel fulfilled, what can help people in their daily lives to live better lives. That, I think should be the starting point for every behavioral scientist in terms of thinking: Should I be using this nudge or not?

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Intro

In today’s episode, we are joined by Jesse Itzkowitz, Senior Vice President and Behavioral Scientist at Ipsos Behavioral Science Center, a leading global market research and consulting firm. Prior to joining Ipsos, Jesse held an extremely successful academic career as a Professor from Yeshiva University, where he was twice awarded Professor of the year. Holding a dual PhD degree in marketing and cognitive psychology from the University of Florida has equipped him with a valuable (and extremely unique) skillset that enables him to be both scientifically rigorous and responsive to the needs of the industry. His research has received extensive press coverage from the Wall Street Journal, Time, Bloomberg Businessweek, and CNN. Last winter he gave an informal synopsis of his interests and body of work in a TEDx talk.

About the Guest

Jesse Itzkowitz

Jesse Itzkowitz

Jesse Itzkowitz is the Senior Vice President and Behavioral Scientist at Ipsos Behavioral Science Center, leading global market research and consulting firm. Prior to joining IPSOS, Jesse held an extremely successful academic career as a Professor from Yeshiva University, where he was twice awarded Professor of the year. Holding a dual PhD degree in marketing and cognitive psychology from the University of Florida has equipped him with a valuable (and extremely unique) skillset that enables him to be both scientifically rigorous and responsive to the needs of the industry.

About the Interviewer

The image is a professional headshot of a smiling man wearing a dark suit, white shirt, and blue striped tie. He has short brown hair and a neatly trimmed beard, set against a plain background.

Jakob Rusinek

World Bank

Jakob Rusinek is a Behavioral Specialist with the World Bank's Knowledge Management Unit. He is responsible for diagnosing, designing and implementing behavioral insight interventions in areas such as energy theft, labor market programs, fragile conflict states and organizational reforms. He previously worked with Professor Dan Ariely, amongst others, to support the efforts of streamlining behavioral science at the World Bank Group. Jakob holds an MA in Social-Organizational Psychology from Columbia University and has previously worked at the United Nations in New York.

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