Nudging kids to school with Emily Bailard and Steven Masnajak

PodcastJanuary 17, 2022
Stick figure holds a laptop and a leash attached to a dog while saying, "I’m technically at online school as long as I’m logged in!" In a colorful setting with simple shapes.

Before the pandemic, we saw about one in six students was chronically absent: missing 10% or more days. Now that number has grown . . . it’s about one in four, possibly even one in three.

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Intro

In this episode of the podcast, Brooke speaks to Emily Bailard and Steven Masnajak from Everyday Labs, an organization that applies behavioral science to improve student outcomes. They discuss the growing issue of chronic absenteeism in schools across the United States and how nudges and other behavioral interventions can be used to keep kids in school and engage with their families. Some of the things covered include:

  • What leads to chronic absenteeism and the barriers to effective school participation.
  • Its impact on student success, grade levels and the likelihood of progression to college.
  • How COVID exacerbated some of the underlying factors that lead to chronic absenteeism.
  • The role of nudges in engaging family members and communicating the importance of school participation.
  • Practical steps that teachers and education officials can take to make their student engagement policies more behaviorally informed and ultimately, more effective.

About the Guests

Emily Bailard

Emily Bailard

Emily Bailard is the CEO of Everyday Labs, an organization dedicated to the improvement of student outcomes through the power of behavioral science, data science, and family to 2015 she was the Director of Product Marketing, Energy Efficiency and Demand Response at Opower, growing the company’s core residential energy efficiency business and implementing new behavioral demand response and commercial energy efficiency products. She holds a B.A in Political Science from Yale University and an MBA from Stanford.

Steven Masnajak

Steven Masnajak

Steven Masnjak is the VP of Marketing at Everyday Labs. In this role he leads branding, communications, and integrated marketing strategy with a focus on hyper-growth and client success. Prior to joining Everyday Labs, he was a Senior Strategic Marketing Manager at Scholastic, a leading children’s publishing, education and media company. Steven graduated from Columbia College Chicago with a Bachelor of Fine Arts.

About the Interviewer

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Dr. Brooke Struck

Dr. Brooke Struck is the Research Director at The Decision Lab. He is an internationally recognized voice in applied behavioural science, representing TDL’s work in outlets such as Forbes, Vox, Huffington Post and Bloomberg, as well as Canadian venues such as the Globe & Mail, CBC and Global Media. Dr. Struck hosts TDL’s podcast “The Decision Corner” and speaks regularly to practicing professionals in industries from finance to health & wellbeing to tech & AI.

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