Can music increase wine purchase?
In this intervention, the authors tested the effect that an outside stimulus can have unconsciously on a person's decision. Playing German and French music in wine stores increased the amount of German and French wine purchased. This finding suggests that in-store music and possibly other external stimuli can have effects on purchasing and product choice.
WANT TO WORK TOGETHER ON A RELATED PROBLEM?
Effective interventions start with a nuanced understanding of how decisions are made. Our mission is to help large organizations be better and do better, using behavioral science.