How incentives proved to be drivers of action
The Canadian Revenue Agency (CRA) aimed to increase the percentage of people using electronic tax and benefit services that submitted their security code to complete the registration process. The CRA tested three different types of communication interventions: a postcard detailing the ease of registering, an incentive letter, and a generic CRA letter. The study showed that the incentive and generic CRA letter both increased the amount of people who completed registration, while the postcard had no significant effect.
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