How freeing up initiative from consumer’s end increased uptake
Registering your company’s data can be tedious, but is also a necessity. In an attempt to increase business upkeep of their data after a change in address, the Danish Business Authority created an automatic pop-up window on their website. This pop-up would ask the visitor to verify its company’s information, to change it if it was incorrect, or to state that they (the visitor) were not the person responsible for the data upkeep. In comparison to the standard system that required much more initiative on the part of the business to change data, the pop-ups were extremely effective. Of visitors to the site, 41.6% indicated that they wanted to correct their data.
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