Encouraging The Accurate Completion of Paperwork

Modifying forms to encourage thorough completion of paperwork

Intervention Description

In Denmark, starting some types of companies can require the submission of complicated paperwork. Unfortunately, the forms are often submitted incorrectly or incompletely leading to hours of extra work on the part of Danish Business Authority employees. In order to encourage proper submission of all required paperwork, submission forms were reconstructed with careful consideration for human behavior. Business owners were required to sign, after checking a box stating that all forms had been enclosed. Near the signature area was a line that warned about having to resubmit the paperwork should it be completed incorrectly. In addition, a phone number was offered in case of any questions on how to fill out the form properly.

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

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OUR CLIENT SUCCESS

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Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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Increase in Monthly Users

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Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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