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How to Protect An Aging Mind From Financial Fraud

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Oct 17, 2019

Although aging is inevitable, financial fraud in old age isn’t. Elderly individuals in the US alone lose an estimated 3 billion dollars a year to financial scams. Our research offers insights into how we can prevent this troubling reality.

The simple use of the language ‘grandma scam’ or ‘grandparent scam’ attests to the fact that elder financial abuse has become normalized, even unsurprising, in our increasingly digital world.

Older populations are not more susceptible to financial fraud simply because of naivité or their limited technological literacy. More accurately, older populations are victims of cognitive decline far before they are victims of financial scams.

Financial decisions are already some of the most stressful we make. These complex decisions become increasingly difficult to navigate as we age. Our research team wanted to understand: why do older adults tend to be more susceptible to fraudulent situations and how can we prevent this phenomenon?

References

Best, R., & Charness, N. (2015). Age differences in the effect of framing on risky choice: A meta-analysis. Psychology and Aging30(3), 688–698. https://doi.org/10.1037/a0039447

Denburg, N. L., Tranel, D., & Bechara, A. (2005). The ability to decide advantageously declines prematurely in some normal older persons. Neuropsychologia43(7), 1099–1106. https://doi.org/10.1016/j.neuropsychologia.2004.09.012

Grable, J. E., McGill, S., & Britt, S. (2011). Risk Tolerance Estimation Bias: The Age Effect. Journal of Business & Economics Research (JBER)7(7). https://doi.org/10.19030/jber.v7i7.2308

Kannadhasan, M. (2015). Retail investors’ financial risk tolerance and their risk-taking behaviour: The role of demographics as differentiating and classifying factors. IIMB Management Review27(3), 175–184. https://doi.org/10.1016/j.iimb.2015.06.004

Perez, A. M., Spence, J. S., Kiel, L. D., Venza, E. E., & Chapman, S. B. (2018). Influential Cognitive Processes on Framing Biases in Aging. Frontiers in Psychology9, 661. https://doi.org/10.3389/fpsyg.2018.00661

Reed, A. E., & Carstensen, L. L. (2012). The Theory Behind the Age-Related Positivity Effect. Frontiers in Psychology3https://doi.org/10.3389/fpsyg.2012.00339

Roalf, D. R., Mitchell, S. H., Harbaugh, W. T., & Janowsky, J. S. (2012). Risk, Reward, and Economic Decision Making in Aging. The Journals of Gerontology: Series B67B(3), 289–298. https://doi.org/10.1093/geronb/gbr099

Sumit Agarwal, John C. Driscoll, Xavier Gabaix, & David Laibson. (2009). The Age of Reason: Financial Decisions over the Life Cycle and Implications for Regulation. Brookings Papers on Economic Activity2009(2), 51–117. https://doi.org/10.1353/eca.0.0067

Weller, J. A., Levin, I. P., & Denburg, N. L. (2011). Trajectory of risky decision making for potential gains and losses from ages 5 to 85. Journal of Behavioral Decision Making24(4), 331–344. https://doi.org/10.1002/bdm.690

About the Author

A woman with long blonde hair stands confidently with folded arms, wearing a floral top and black blazer, in an indoor setting decorated with large green plants and modern furnishings.

Jayden Rae

Jayden has a particular interest in studying how public policy can be used as a tool to help individuals and organizations make decisions to protect the environment. She has previously worked in the domain of environmental policy at the Ontario Ministry of the Environment. She is a founding director of the environmental non-profit Climatable, which focuses on engaging Canadians in climate change action. Jayden received her bachelor’s degree from McGill University in environment and political science.

About us

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Our insights are leveraged by the most ambitious organizations

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

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By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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