Meeting students where they are: How to personalize edtech pathways
Edtech’s explosive growth in the pandemic
Edtech firms have long been on the rise. Over the last decade, edtech firms have collectively raised $28 billion USD and are now worth north of $100 billion USD.1 But their growth boomed during the pandemic. The switch to online learning affected over 1.5 billion students around the world2 and investment continues to grow.
With a projected market valuation of $605.4 billion USD by 2027,3 edtech is here for good. The industry’s growth comes from a variety of sources:
- Governments want to keep their students on track with learning objectives3
- Job seekers want to increase their competitiveness as a candidate or meet professional requirements by brushing up on marketable skills3
- School districts, after having invested significantly in the edtech during the pandemic, want to make their financial purchases last as long as possible4
References
- The Complete List of Global EdTech Unicorns. (2022, June 17). HolonIQ. https://www.holoniq.com/edtech-unicorns/
- Tobin, E., & Hieker, C. (2021). What the EdTech Experience in Refugee Camps Can Teach Us in Times of School Closure. Blended Learning, Modular and Mobile Programs Are Key to Keeping Disadvantaged Learners in Education. Challenges, 12(2), 19. https://doi.org/10.3390/challe12020019
- Global EdTech Market Outlook & Forecast Report 2022: Market Size was Valued at $254.80 Billion in 2021 and is Expected to Reach $605.40 Billion by 2027. (2022, February 1). GlobeNewswire News Room. https://www.globenewswire.com/news-release/2022/02/01/2376551/28124/en/Global-EdTech-Market-Outlook-Forecast-Report-2022-Market-Size-was-Valued-at-254-80-Billion-in-2021-and-is-Expected-to-Reach-605-40-Billion-by-2027.html
- Morrison, N. (2021, December 31). Five Ed Tech Trends To Look Out For In 2022. Forbes. https://www.forbes.com/sites/nickmorrison/2021/12/31/five-ed-tech-trends-to-look-out-for-in-2022/
- Bouygues, H. L. (2019, June 14). Does Educational Technology Help Students Learn? Forbes. https://www.forbes.com/sites/helenleebouygues/2019/06/14/does-educational-technology-help-students-learn/
- Herold, B. (2015, June 10). Why Ed Tech Is Not Transforming How Teachers Teach. Education Week. https://www.edweek.org/technology/why-ed-tech-is-not-transforming-how-teachers-teach/2015/06
- Carlson, T. (2019, May 29). Here’s Why Teachers Adopt New Tech—And Why They Don’t. EdSurge. https://www.edsurge.com/news/2019-05-29-here-s-why-teachers-adopt-new-tech-and-why-they-don-t
- Devanesan, J. (2022, April 28). EdTech adoption without compromising the user experience. TechHQ. https://techhq.com/2022/04/ensuring-edtech-adoption-without-compromising-the-user-experience/
- Zinchenko, P. (2021, April 12). Top 9 EdTech Challenges and Opportunities in 2021. Web and Mobile App Development Company — MindK.Com. https://www.mindk.com/blog/edtech-challenges-and-opportunities/
- Rafter, D. (2022, May 13). What are cookies? Website cookies definition. Norton. https://us.norton.com/internetsecurity-how-to-what-are-cookies.html
- Clever. (2022, March 17). New Survey: Teachers Who Are Involved In Choosing Edtech Tools Report Greater Satisfaction With District Offerings. https://www.prnewswire.com/news-releases/new-survey-teachers-who-are-involved-in-choosing-edtech-tools-report-greater-satisfaction-with-district-offerings-301504878.html
- Lightbody, K. (2016, September 12). Ed Tech: A Brief History. Fast Company.https://www.fastcompany.com/3062993/ed-tech-a-brief-history
About the Authors
Lindsey Turk
Lindsey Turk is a Summer Content Associate at The Decision Lab. She holds a Master of Professional Studies in Applied Economics and Management from Cornell University and a Bachelor of Arts in Psychology from Boston University. Over the last few years, she’s gained experience in customer service, consulting, research, and communications in various industries. Before The Decision Lab, Lindsey served as a consultant to the US Department of State, working with its international HIV initiative, PEPFAR. Through Cornell, she also worked with a health food company in Kenya to improve access to clean foods and cites this opportunity as what cemented her interest in using behavioral science for good.
Dan Pilat
Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.
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