When it comes to personal finance, we can be our own worst enemies, prone to subconscious bias and flawed decision-making. Client-focused financial service means going beyond simply providing access to financial systems: it means giving people the tools to plan for an uncertain future, and building a customer–advisor relationship founded on trust.
See how we’re applying evidence-based solutions from behavioral science to empower consumers, help investors navigate volatile markets, and close the gap between intention and action.
Debiasing Investment Decisions
Improve individual or institutional investment decision-making by controlling for common biases and errors such as mental accounting, herd behavior, anchoring and high self-rating
Financial Product Design
Combine science and design to create best-in-class products that leverage psychological principles and empower consumers in an engaging and ethical manner
Uncovering Novel Insights & Engaging Content
Leverage the scientific method to find and build on new insights that sit at the intersection of cutting edge science, usefulness to consumers and positive branding for financial institutions
Some of the companies that use our insights
Join over 10,000 leaders across organizations such as these ones and use our insights to transform financial services
Reducing the effects of stress on financial decisions
We designed a simple intervention to help people cope with financial stress, before it can sabotage their decision-making.
Improving financial inclusion through evidence-based behavioral product design
We helped a leading fintech company redesign their app to increase conversions and engagement.
Integrating behavioral science principles into financial planner training programs
We developed a new curriculum for certified financial planners in Canada, grounded in behavioral science.
Improving adherence to debt repayment through behavioral modelling
AFS helps their clients repay debt. We cut their dropout rate in half through behavioral modelling and targeted messaging.
Optimism Is Good For Many Things, But Not Pension Savings
Optimism can keep us going and take us to great heights. But according to behavioral economics, too much of it can be detrimental to our finances.
Are You Making Bad Financial Decisions Because of Information Avoidance?
Why don't we use of all the available information, which could help us make important financial decisions?