How Can We Make Online Banking More Enjoyable?
By studying customers and rethinking the user interface, we can leverage behavioral design principles to make online banking more enjoyable.
When it comes to personal finance, we can be our own worst enemies, prone to subconscious bias and flawed decision-making. Client-focused financial service means going beyond simply providing access to financial systems: it means giving people the tools to plan for an uncertain future, and building a customer–advisor relationship founded on trust.
See how we’re applying evidence-based solutions from behavioral science to empower consumers, help investors navigate volatile markets, and close the gap between intention and action.
Improve individual or institutional investment decision-making by controlling for common biases and errors such as mental accounting, herd behavior, anchoring and high self-rating
Combine science and design to create best-in-class products that leverage psychological principles and empower consumers in an engaging and ethical manner
Leverage the scientific method to find and build on new insights that sit at the intersection of cutting edge science, usefulness to consumers and positive branding for financial institutions
Join over 10,000 leaders across organizations such as these ones and use our insights to transform financial services
If you'd like to explore how behavioral science can be used in your organization, why not send us a collaboration request?
By studying customers and rethinking the user interface, we can leverage behavioral design principles to make online banking more enjoyable.
Optimism can keep us going and take us to great heights. But according to behavioral economics, too much of it can be detrimental to our finances.
Why don't we use of all the available information, which could help us make important financial decisions?