Intro
Tim Harford, although now a famous economist, doesn’t like to think in discrete terms. He is a disruptor—someone who lives outside the box—and has made a name for himself through his famous research and writing on economic and psychological concepts. Since starting “The Undercover Economist,” a weekly column in the Financial Times in which he explains the economic concepts behind our day-to-day tasks, Harford has written ten books, spoken three times for TED, and hosted multiple podcasts. These include “More or Less” and “50 Things that Made the Modern Economy” on BBC, as well as his latest hit from Pushkin Industries, entitled “Cautionary Tales.” Harford’s early writing focuses on making economic concepts accessible to everyday readers. His work has expanded into the fields of behavioral science and psychology, as he examines concepts like attention, rationality, creativity, and decision making.
Someone who knows the price of everything and the value of nothing. Oscar Wilde’s definition of a cynic, now commonly applied to economists.
– Tim Harford, The Undercover Economist
