The challenge
Banks are built around products. Entrepreneurs are not. A business owner has to know which product to ask for, navigate the institution's structure, and start over at every new stage. AI makes a more connected model possible - proactive, personalized, organized around the entrepreneur. BDC, Canada's bank for entrepreneurs, set out to build it, backed by 80 years of lending outcomes across 90,000 businesses and a national mandate no commercial lender shares. The question was what the experience becomes when a bank's intelligence works as one system.
The solution
We worked with BDC's Senior Management Committee and AI Council to reimagine BDC in the age of AI. Through a combination of workshops and stakeholder engagement sessions, we helped them define a connected user experience across their services as well as the AI capabilities that power it. The idea is simple: the entrepreneur explains their ambition once, and BDC's intelligence orchestrates everything after - clarifying readiness, coordinating capital and advisory as one, and staying present long after a deal closes.
What makes it credible is the data underneath, with every signal grounded in what happened to comparable businesses. The result is a specification of ten AI capabilities, sequenced into a phased roadmap, each engineered to build depth and each keeping human judgment - account managers, stewards, community partners - as the point of trust.
The impact
A blueprint for BDC's AI service transformation, which is currently being implemented.