Reducing Administrative Burden in Public Services

The Big Problem

Most of us know the little drop in our stomach that comes with realizing that a wallet has gone missing. A driver’s license, a health card, bank and credit cards, transit access, and maybe a work badge are now suddenly scattered into separate replacement processes with separate rules, offices, and proofs required for replacement. The process of retrieving all the missing belongings can quickly turn into days of calls, forms, waiting rooms, identity checks, and repeat explanations. Although the cards were lost at one time, you’re left stuck losing time over and over.

For many people, that burden may be showing up every week. Older adults may be managing paperwork across health, income, and transportation systems while dealing with mobility limits or cognitive strain. People with disabilities may be asked to re-prove eligibility, repeat medical histories, or navigate channels that were never designed with accessibility in mind. For people experiencing homelessness, a missing ID card can set off a vicious chain reaction, as access to shelter, benefits, medication, banking, and housing are dependent on a document that’s challenging to keep safe in the first place. 

Public service leaders have been trying to fix administrative burden for years, but the strain often persists because it’s being produced by the journey itself; people are asked to move their information across agencies, decode unfamiliar rules, recover from minor errors, and keep pace with systems that drain time, paperwork, and attention at every step. A routine service process on paper can become a grinding series of forms, proofs, referrals, and repeat explanations in real life, and for marginalized and vulnerable populations, that burden may be piling up so often that it starts to shape whether help ends up being reachable at all.

Behavioral science principles can help create solutions that make public services easier to reach, complete, and stay connected to. Nudges, used carefully, might support follow-through at the right moment instead of adding another reminder to an already crowded pile. A “no wrong door” approach may reduce the penalty for entering through the “wrong” service, and warm handoffs could keep people from being bounced from desk to desk with nothing but a phone number or website. For organizations that’ve already spent years refining forms, portals, and instructions, these tools could help more people complete benefit applications, stay connected to essential services, and remain active participants in civic and social life.

About the Author

Maryam Sorkhou

Maryam holds an Honours BSc in Psychology from the University of Toronto and is currently completing her PhD in Medical Science at the same institution. She studies how sex and gender interact with mental health and substance use, using neurobiological and behavioural approaches. Passionate about blending neuroscience, psychology, and public health, she works toward solutions that center marginalized populations and elevate voices that are often left out of mainstream science.

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Read Next

Notes illustration

Eager to learn about how behavioral science can help your organization?