Organizational Behavior

The Basic idea

Think back to a job you hated. Maybe you were a cashier at Dunkin’ Donuts. Your co-workers were fussy, your manager was domineering, and the overall team spirit—if there was any—was dry as a bone. Now recall a job you loved. Maybe you were an Intern at Zoom. Your co-workers were kind, curious, and driven. All your assigned projects carried a fierce team spirit. Everyone seemed happy. Your manager genuinely cared about your well-being and growth, and frequently offered you opportunities to expand your skill set. Glassdoor ratings of each company reflect your experience: Dunkin’ Donuts is rated a measly 3.3 stars, whereas Zoom a staggering 4.6.

What makes workers hate working at Dunkin’ Donuts but love working at Zoom? Why do workers thrive collaboratively at Zoom while skirmishes prevail at Dunkin’? What makes a manager effective? What makes an employee effective? Such are just some of the questions that the field of organizational behavior attempts to answer. Ultimately, organizational behavior is the study of how human behavior—or psychology—drives organizations. Merging psychology with business, OB uses behavioral interventions to maximize an organization’s productivity.

An organization, no matter how well designed, is only as good as the people who live and work in it.


– Dee Hock, former CEO and founder of Visa

About us

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

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Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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