Chain of Command

The Basic Idea

The chain of the command is a hierarchical structure, typically found in militaries or workforces, in which each person reports directly to a single figure of authority who is higher up in the chain. In these situations, those higher up in the chain have the right to give commands to those only directly below them in the chain. In an ideal scenario, this order is never disrupted.

While people out there on the spot certainly have to be held accountable for what they’ve done personally, the chain of command responsibility for this strikes me as just as important and should be dealt with.


– William Eldridge Odom,Former Director of the National Security Agency

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

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Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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