The Elements of Choice with Eric Johnson
People will think nudging and choice architecture are the same thing. But ‘nudge’ has gotten to be this huge, anything-that-affects-human-behavior kind of a term. It also implies you can nudge or not nudge. The important point about choice architecture is that it’s not optional. Every decision has a choice architecture.
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Intro
In this episode of The Decision Corner podcast, Brooke is joined by Eric Johnson, director of the Center for Decision Sciences at Columbia University and author of the upcoming release, The Elements of Choice. Johnson’s expertise lies in how we make decisions, but also how those decisions are influenced by how our choices are perceived. This conversation details important topics from the book, such as what choice architecture is, and how it relates to choice engines. It also dives into how, if we are aware of how choice architecture works, we can actually use it to our benefit, and make better decisions. Some of the topics discussed include:
- Differentiating choice architecture from nudges
- What are designers, and how do they influence others’ decisions?
- Assembled preferences and how they influence our decision making
- How choice engines differ from choice architecture
- The gradual convergence of choice architecture and choice engine design
- Using choice architecture to our benefit, and to improve or create new interventions
