Nudging organizational visions into reality with Katie Rice

PodcastFebruary 28, 2022
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Translating a vision into action is very behavioral. It's what we actually do that brings that vision to life and it has direct impact on performance. It's measurable.

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Intro

In this episode, Brooke is joined by Katie Rice, Lead Knowledge Analyst at BCG. Together, they discuss the how behavioral science can be applied to change management. In a time of serious global and organizational change, effective behavioral interventions can help prepare a company’s culture for this changing world, as well as manifest leadership's visions more efficiently. What are these interventions and how do they work?

Topics discussed include:

  • Why most organizations are “swimming against the current” when it comes to behavioral change
  • Why we should “budget” behavioral change within our organizations… and the dangerous results if we don’t
  • The strengths and limitations of communication techniques when translating your message into action
  • Simple PowerPoint nudges that increase behavioral transformation by 11%
  • How a technique from Weight Watchers is being used to improve industry leaders’ behaviors
  • Is behavioral science just strategy in disguise? Or vice-versa?
  • The hidden connections between an organization's purpose and creating behavioral change

About the Guest

Katie Rice

Katie Rice

Katie Rice is a Lead Knowledge Analyst in the People and Organization Practice at BCG, heading the Change Management in the department. At BCG, Katie's experience has been broadly centered on Organizational Change Management. However, her expertise spans further including Communication Strategy and Execution, Change Readiness Assessments, Change Impact Analysis, Stakeholder Engagement, and Training Vendor Management for major system implementations. Currently, Katie is co-leading a team that is building behavioral frameworks that will help bring sustainable behavioral change and nudging to scale in large organizations. 

Prior to working at BCG, Katie influenced several companies’ change management strategies, including IBM, SunTrust Bank, and Centric Consulting. On the academic front, Katie earned a MSc in Industrial / Organizational Psychology from the University of Central Florida, as well as a BS from the University of Georgia. 

About the Interviewer

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Dr. Brooke Struck

Dr. Brooke Struck is the Research Director at The Decision Lab. He is an internationally recognized voice in applied behavioural science, representing TDL’s work in outlets such as Forbes, Vox, Huffington Post and Bloomberg, as well as Canadian venues such as the Globe & Mail, CBC and Global Media. Dr. Struck hosts TDL’s podcast “The Decision Corner” and speaks regularly to practicing professionals in industries from finance to health & wellbeing to tech & AI.

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