Holistic, Human, and Honest Financial Planning with Cary List

PodcastJune 21, 2021
evolution of man with their respective wants

That’s why if you are looking at your clients from a holistic lens, which is done through employing behavioral economics, behavioral psychology, pairing the human behavior tenets with the use of technology, and you’re always acting honestly and in your client’s best interest, financial planning is a very exciting profession.

– Cary List

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Intro

In this episode of The Decision Corner, Brooke is joined by Cary List, the past president and CEO of FP Canada, an organization designed to professionalize financial planning. Throughout this episode, he provides his expert perspective on the changing industry of financial planning. Zeroing in on the transformational power of technology, behavioral science, and improved professional standards, List paints a picture of a brighter future for the field of financial planning. 

Some specific topics of this episode include: 

  • The seismic shift in the financial planning industry from a sales first industry to a people first industry
  • How the pandemic impacted trust in the financial services companies
  • The innovative digital techniques of fintech organizations, and how they may be falling behind the curve.
  • What roles human financial advisors will play in an increasingly automated world
  • How Cary’s “3H model” can transform financial planning into a more holistic, human, and honest profession

About the Guest

Cary List

Cary List

Cary List is a leading financial planner, columnist, accountant, and certification pioneer who works to make finance serve the public good. Recently retired, he served as the CEO and President of FP Canada since 2006, where he drove forward their innovative approach to financial certification. FP Canada is a national professional body dedicated to the financial wellness of all Canadians, setting rigorous, nation-wide certification standards for financial planners. Cary was a key player in developing these standards, as he led the establishment of the Financial Planning Standards Council, as well as oversaw the implementation of the CFP certification as a national standard. Cary is also respected internationally for his financial planning work, as he was key in developing the international competency profile used by over 175,000 financial planners worldwide. List commandeered FP Canada’s impressive growth from a small service firm to becoming the premier financial services professional body in Canada. 

About the Interviewer

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Dr. Brooke Struck

Dr. Brooke Struck is the Research Director at The Decision Lab. He is an internationally recognized voice in applied behavioural science, representing TDL’s work in outlets such as Forbes, Vox, Huffington Post and Bloomberg, as well as Canadian venues such as the Globe & Mail, CBC and Global Media. Dr. Struck hosts TDL’s podcast “The Decision Corner” and speaks regularly to practicing professionals in industries from finance to health & wellbeing to tech & AI.

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