Words affect the perception of medical procedures
Intervention · Public Health
Intervention Description
Individuals were told to choose between surgery and raditional therapy for lung cancer. Individuals preferred surgery when told that surgeries face a 90 % survival rate as opposed to a 10 % mortality rate.
WANT TO WORK TOGETHER ON A RELATED PROBLEM?
Effective interventions start with a nuanced understanding of how decisions are made. Our mission is to help large organizations be better and do better, using behavioral science.
