Regret and loss aversion in weight loss

Regret Aversion and Public Health
Intervention Public Health

Is incentivizing weight loss the solution for better health?

Intervention Description

In this study, participants were incentivized to achieve weight-loss goals with regret aversion: if a participant achieved their daily goal they would be entered into a specific lottery with a 20% chance to win 10$ and 1% chance to win 100$. If they did not achieve their goal, they would be sent a message about what they could have won. It was hypothesized that this would trigger regret in the participants. Those in treatment group lost more than 3 times on average compared to the control group. (13.11 vs 3.9 lbs).

Read Next