Music and wine sales

Mere Exposure EffectandHealth

Can music increase wine purchase?

Intervention Description

In this intervention, the authors tested the effect that an outside stimulus can have unconsciously on a person’s decision. Playing German and French music in wine stores increased the amount of German and French wine purchased. This finding suggests that in-store music and possibly other external stimuli can have effects on purchasing and product choice.


North (1997), Instore Music Affects Product Choice, Nature