Music and wine sales

Mere Exposure Effect and Health
Intervention Health

Can music increase wine purchase?

Intervention Description

In this intervention, the authors tested the effect that an outside stimulus can have unconsciously on a person’s decision. Playing German and French music in wine stores increased the amount of German and French wine purchased. This finding suggests that in-store music and possibly other external stimuli can have effects on purchasing and product choice.


North (1997), Instore Music Affects Product Choice, Nature