Motivating volunteers to complete the small and medium enterprise programme

Priming and Labour Market
Intervention Labour Market

Intervention Description

Department for Business, Innovation and Skills tested the effectiveness of several nudges in motivating volunteers to complete SME (Small and Medium Enterprise) programme. Three nudges were tested: priming altruism, expressing gratitude, and messages about anticipated pride. The results of using these nudges in remainder emails found that priming altruism and anticipated pride messages had a significant effect on the proportion of participants who completed the programme.