Identifiable victim effect and willingness to contribute

Identifiable Victim EffectandCharitable Giving
InterventionCharitable Giving

Intervention Description

The experimenters studied the willingness to donate when victims were alone or in a group. Results have shown that people donate more to a single identified victim (photo, name, age etc.) than to an identified group. However, they also donate more to a group of victims compared to a single victim, if both are not identified.