Identifiable victim effect and willingness to contribute

Identifiable Victim Effect and Charitable Giving
Intervention Charitable Giving

Intervention Description

The experimenters studied the willingness to donate when victims were alone or in a group. Results have shown that people donate more to a single identified victim (photo, name, age etc.) than to an identified group. However, they also donate more to a group of victims compared to a single victim, if both are not identified.