How nudges helped 84% of Inditex employees complete training programs faster

Inditex, a Spanish multinational clothing conglomerate, attempted to improve its employees’ enthusiasm, talent, and abilities by developing an employee talent program. The ultimate goal was to develop talented employees who would stay with the Inditex family long term. Unfortunately, these employees were not retaining what they were learning in the program, and their enthusiasm about the company was decreasing. 

Pairing with Kurkow, a behavioral design consultancy in Denmark, Inditex decided to find behavioral interventions that could aid in the program completion and knowledge retention, and that would motivate talents to remain at Inditex. To ensure that these goals came to pass, Kurkow decided to use daily reminders, live feedback, and social proof to build an environment where program completion was the norm. The results were impressive, with 90% of employees feeling motivated to continue with Inditex, as well as 84% of employees slicing months off their previous program completion deadlines.