The Nordic Council aimed to reduce waste of electronic products at the consumer end, rather than on the producer's side. Consumers participating in the experiment shop were given a broken phone and options to repair it, buy a new phone, or buy a second-hand phone. The result was that when given more environmentally-friendly options of repairing or replacing almost 90% would choose one of those options over buying a new phone.
- OECD (2016), “Behavioural Insights for Environmentally Relevant Policies: Review of Experiences from OECD Countries and Beyond”, OECD, Paris; Stefansdotter, A. et al. (2015), “Nudging för hållbar konsumtion av elektronikprodukter” [Nudging the sustainable consumption of electronic goods. Executive summary in English],