Intervention

Default options and electronic waste

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Denmark

The Nordic Council aimed to reduce waste of electronic products at the consumer end, rather than on the producer's side. Consumers participating in the experiment shop were given a broken phone and options to repair it, buy a new phone, or buy a second-hand phone. The result was that when given more environmentally-friendly options of repairing or replacing almost 90% would choose one of those options over buying a new phone.

Biases Used

Bias

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