Default options and electronic waste
Reducing electronic wastes through nudging
The Nordic Council aimed to reduce waste of electronic products at the consumer end, rather than on the producer's side. Consumers participating in the experiment shop were given a broken phone and options to repair it, buy a new phone, or buy a second-hand phone. The result was that when given more environmentally-friendly options of repairing or replacing almost 90% would choose one of those options over buying a new phone.
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OECD (2016), “Behavioural Insights for Environmentally Relevant Policies: Review of Experiences from OECD Countries and Beyond”, OECD, Paris; Stefansdotter, A. et al. (2015), “Nudging för hållbar konsumtion av elektronikprodukter” [Nudging the sustainable consumption of electronic goods. Executive summary in English],