Default options and electronic waste

Default Bias and Environment
Intervention Environment

Reducing electronic wastes through nudging

Intervention Desrciption

The Nordic Council aimed to reduce waste of electronic products at the consumer end, rather than on the producer’s side. Consumers participating in the experiment shop were given a broken phone and options to repair it, buy a new phone, or buy a second-hand phone. The result was that when given more environmentally-friendly options of repairing or replacing almost 90% would choose one of those options over buying a new phone.

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