Thinking Outside the App
I've always felt the urge to fill the void when others are quiet. I’ve always had a habit of raising my hand when my boss sought a volunteer for a dull, time-consuming project. I just couldn’t handle those moments of complete silence. This tendency gets complicated when conversing with strangers, especially when you’re captive in their car for the next 23 minutes on the way to the airport. How long can a person speak about the weather?
References
- Richard H. Thaler and Cass R. Sunstein (2008), Nudge: Improving Decisions about Health, Wealth and Happiness.
About the Author
Yael Mark
Yael Mark is a seasoned product manager with a true passion for behavioral economics/science. In her works, Yael is focusing on implementing applicable behavioral theories to influence user adoption, enhance retention and elevate engagement levels.
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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.
Heather McKee
BEHAVIORAL SCIENTIST
GLOBAL COFFEEHOUSE CHAIN PROJECT
OUR CLIENT SUCCESS
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By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.
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By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.
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By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.
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By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%
