The image depicts a detailed diorama or model display of a Nazi rally, with miniature figures of Nazi soldiers, officials, and flags prominently featuring swastikas. The scene is filled with figures arranged in a setting that likely represents a propaganda event or military parade during the Third Reich. The flags and symbols of Nazi Germany are clearly visible throughout the scene, conveying the historical context of the time.

Beyond Irrational Politics

read time - icon

0 min read

Aug 13, 2019

"Science will not depoliticize politics—nor should it. Policy is not a substitute for politics"

What can a behavioral scientist learn by reading the politics section these days? There’s a lot of disagreement, of course, but that disagreement is taking a fresh twist. It’s not new to have differences about what we want to achieve, and differences about what we think are the best ways to get there. But now we disagree about whether something is even true. We don’t just hold different values or hypotheses—we hold different facts!

Political polarization has intensified to the point that we believe “our” people and disbelieve “others.” Populism has intensified to the point where we believe common sense and disbelieve expertise. Trust plays a critical role here: we give or withhold our trust based on who says something, not on what they say.

All this wreaks havoc on ideals of evidence-based policy-making. The grand vision of the policy sciences is that—collectively, as a society—we negotiate a common goal (usually about improving social welfare) and then we rationally weigh the evidence to figure out the best means to achieve that goal. In practice, any such clean division between goal-setting and fact-finding has always been uneasy, but the recent swells in political disagreement have made things even more difficult.

The response from some corners of the evidence-based policy circle have been to double down on evidence and rational processing: using science as a way to “depoliticize” the political sphere, reining in ideology.

About the Author

A man in a blue suit and red tie smiles while standing indoors, surrounded by office plants.

Dr. Brooke Struck

Dr. Brooke Struck is the Research Director at The Decision Lab. He is an internationally recognized voice in applied behavioural science, representing TDL’s work in outlets such as Forbes, Vox, Huffington Post and Bloomberg, as well as Canadian venues such as the Globe & Mail, CBC and Global Media. Dr. Struck hosts TDL’s podcast “The Decision Corner” and speaks regularly to practicing professionals in industries from finance to health & wellbeing to tech & AI.

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Read Next

People walking in the courtyard of the Louvre Museum in Paris, with the iconic glass pyramid and historic building façades in the background.
Insight

Does Anchoring Work In The Courtroom?

Anchoring is one of the most prevalent and enduring heuristics that we encounter in our daily lives. But do anchors affect how juries make decisions? Or judges for that matter?

I voted USA stickers
Insight

How Facebook Increased The Number Of Votes In The 2010 US Congressional Elections

Can social media increase voter turnout? Researchers sought to answer this question by seeing if the social approval effect — which describes how the desire for social approval can influence decision-making — can impact voting behavior in the real world. As it turns out, merely seeing others' behavior can have a strong influence on our decision-making.

Notes illustration

Eager to learn about how behavioral science can help your organization?