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Building Trust and Transparency: How Behavioral Science Can Improve the Grantmaking Process

Being an effective grantmaker is not just a question of having enough money to fund organizations. Thoughtfully designed grantmaking can make funding opportunities more accessible and equitable. This is especially true for non-profit and neighborhood-based initiatives that work tirelessly to fill resource gaps despite their limited capacity. However, when this process lacks transparency and feels overly complex, both grantmakers and grantees face significant costs in increased time, wasted effort, and undue stress. 

This article will provide an overview of how to simplify grantmaking using choice architecture, an approach rooted in behavioral science that can help grantmakers center the grantee throughout the process. Embracing this technique can mitigate challenges, increase trust and transparency, encourage equitable outcomes, and ensure that investments go to organizations doing impactful work in communities where the resources are needed most.

Today, we’ll explain the common road bumps in the grantmaking process and review how the core components of choice architecture can help create a smooth journey. We’ll also demonstrate this technique’s value using a real-world example in Philadelphia, as well as reflect on how this approach can be applied across the philanthropic sector.

References

  1. PEAK Grantmaking. (2023, April 13). Principles for Peak Grantmaking. Retrieved October 24, 2024 from https://www.peakgrantmaking.org/principles-for-peak-grantmaking/
  2. Thaler, Richard (2008). Nudge: Improving Decisions about Health, Wealth, and Happiness. United States: Yale University Press. p. 6. ISBN 978-0-14-311526-7.
  3. The Decision Lab. (n.d.) Choice Architecture. Retrieved October 24, 2024 from (https://thedecisionlab.com/reference-guide/psychology/choice-architecture

About the Authors

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Anjali Chainani, PhD

CEO, Anavi Strategies

Anjali Chainani is a strategic consultant with expertise in social impact, public policy, and trauma-informed care. With over 20 years of experience, Anjali has led transformative strategic initiatives in public administration and nonprofit sectors, with a focus on policy development, program design, and evaluation.

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Henry Feinstein

Research and Data Practice Lead, Anavi Strategies

Henry oversees research and data work at Anavi Strategies. He supports clients with designing surveys and analyzing a wide variety of survey, administrative, and public data. As a researcher with on-the-ground experience in public service, Henry is committed to integrating data science and research methods into day-to-day governance to promote effectiveness and equity.

About us

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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