From product design to sales to fraud, behavioral science ensures efficiency in human-focused insurance.
Poor choice environments can make or break many industries, but the nature of insurance as a product makes it more susceptible to harmful irrational processes. From fraud to sales, product design to retention, evidence-backed behavioral science helps secure the last mile.
See how we’re mobilizing behavioral science insights to protect firms from fraud, deliver a warmer, more personalized customer experience, and promote safer and healthier behaviors.
Agent Outcome Optimization
Endow agents with greater empathy towards clients to personalize interactions and ultimately achieve better outcomes – from higher sales through increased interest and take-up rate to greater retention through improved lapse and renewal behavior
Encourage more accurate disclosures by leveraging behavioral insights in key client interactions – from optimal timing and wording of written communications, to the creation of stronger alliances and level of trust
Personalization & Ecosystem Development
Nudge customers to enter and engage in a personalized insurance ecosystem that encourages a cascade of positive behavior changes – for example, by rewarding them with lower insurance rates for keeping up an active lifestyle or displaying safe driving habits
Some of the companies that use our insights
Join over 10,000 leaders across organizations such as these ones and use our insights to transform insurance.
Insuring Behavior Change
Building and launching a Nudge Unit within one of North America’s largest insurance companies
Improving adherence to debt repayment through behavioral modelling
AFS helps their clients repay debt. We cut their dropout rate in half through behavioral modelling and targeted messaging.