Supporting Low-Income, High-Achieving Students

The Big Problem

High-achieving students from low-income families often start school with sharp minds and strong ambition. What they don’t start with is access—at least, not in the ways that tend to matter most. Advanced programs may be missing entirely from their school district. After-school enrichment activities usually come with a price tag. Accelerated courses may not be offered, or offered once and then eliminated due to budget cuts. Plus, when families are stretched thin and busy, students may take on caregiving roles or work evening shifts, filling in gaps their caregivers can’t cover. Time becomes something they give away before they ever get to invest it in themselves.

As the years pass, the distance grows. Grades stay strong, sometimes exceptional, yet top universities often look for more than transcripts. They scan for research internships, national competitions, or club presidencies—markers of achievement that often require time, money, or both. Students with equal potential are rarely given equal opportunity. Some are coached to aim for elite schools, while others never even learn the deadlines.

Merit-based aid can help cover tuition, but it rarely addresses the years of disadvantage that came before it. That imbalance persists even when grades are strong. Throughout this article, we’ll highlight that what drives outcomes isn’t just intent but also design: defaults that turn eligibility into enrollment, transparency that clears up tuition misconceptions before applications are filed, and communication that eases friction during critical summer transitions. For leaders who’ve long known talent is everywhere, the question isn’t whether it exists. The challenge is building structures that make sure talent doesn’t go to waste.

About the Author

Maryam Sorkhou

Maryam holds an Honours BSc in Psychology from the University of Toronto and is currently completing her PhD in Medical Science at the same institution. She studies how sex and gender interact with mental health and substance use, using neurobiological and behavioural approaches. Passionate about blending neuroscience, psychology, and public health, she works toward solutions that center marginalized populations and elevate voices that are often left out of mainstream science.

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

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