Reducing Insurance Fraud

The Big Problem

Picture a quiet kitchen at midnight, a cracked phone screen, a form that demands dates, amounts, and a story. A single keystroke can tilt that story when incentives, detection risk, and consequences are all at play.1 On the other side of the screen, claim teams race the clock while caring for shaken customers, juggling service targets, fragmented data, and pressure to pay quickly without inviting error. They face upstream gaps when honesty prompts stay hidden, when identity proofing is late, and when analytics only appear after money moves.

Applicants walk through gray zones that feel harmless in the moment. Most people want to be truthful, yet lab studies show that ambiguous wording and weak guidance create room for self-serving edits that seem defensible under stress.3 Fatigue, confusing categories, and poorly timed questions compound the problem by turning uncertainty into overstatements or omissions. Claim operations then inherit that noise. Triage queues mix simple losses with complex ones, models struggle with scarce and noisy labels, and reviews land on the wrong cases when patterns are invisible at the point of decision. 

The path forward is easy to describe. Make accurate reporting easy, surface risk early, and focus human effort where it prevents real loss while genuine claims move fast.

About the Author

White guy wearing a white lab coat over a baby blue dress shirt.

Adam Boros

Adam studied at the University of Toronto, Faculty of Medicine for his MSc and PhD in Developmental Physiology, complemented by an Honours BSc specializing in Biomedical Research from Queen's University. His extensive clinical and research background in women’s health at Mount Sinai Hospital includes significant contributions to initiatives to improve patient comfort, mental health outcomes, and cognitive care. His work has focused on understanding physiological responses and developing practical, patient-centered approaches to enhance well-being. When Adam isn’t working, you can find him playing jazz piano or cooking something adventurous in the kitchen.

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By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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