Reducing Household Food Waste

The Big Problem

It happens. The blueberries are forgotten in the back of the fridge and start to grow fuzzy coats of mold. The “Best By” date quietly ticks by on a can of cranberry sauce before Thanksgiving comes around again. After dinner, the picked-over steamed veggies are scraped off plates and into the trash.

It happens, again and again, in households around the world. In the European Union alone, more than 59 million metric tons of food waste were produced in 2022, with 54% coming from households—that’s a big slice of the pie.1 All this waste comes at a price: in the UK, it’s estimated that wasted food costs an average household of four £1,000 (approximately $1,200) per year.2 Food wasted at the end of the supply chain has the highest environmental impact due to the accumulation of resources required as it progresses from farm to table, making it a major source of ecological harm.3

The amount of waste is monumental, and there is a dire need for more intervention on this front. A 2022 report from Swedish Waste Management found that of the “good” examples of interventions for reducing food waste in Sweden, few targeted households specifically.4 Many individuals struggle to recognize their contribution to the issue, with 59% of those in the UK claiming to waste “hardly any” food.5 Despite this dissonance, the waste is coming from somewhere: just about 72 kilograms per person per year.1

Policymakers, food retailers, educators, and nonprofits that are invested in a sustainable future all have a role to play, but the road ahead is tough to navigate. Making food waste visible and manageable requires varied behavioral interventions that help consumers build awareness and form better routines. Households need targeted guidance to help them avoid excessive consumption patterns that lead to waste, learn how to adapt plans around food availability, and become better judges of what to keep and what to toss.

About the Author

Genevieve Fougerousse

Genevieve earned her Bachelor's in Neuroscience and Behavior from the University of Notre Dame, with minors in Computing & Digital Technologies and Italian. She is currently pursuing a Master's in Cognitive Neuroscience at the University of Trento, where she researches infant development at UniTrento's Baby Lab, exploring the origins of cognitive abilities like object categorization and face recognition. Passionate about communicating behavioral science insights in clear and engaging ways, Genevieve ensures quality and scientific accuracy as a content editor for TDL. When she's not editing or coaxing babies into EEG caps, she's probably baking a banana bread or practicing her Italian

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Read Next

Notes illustration

Eager to learn about how behavioral science can help your organization?