Increasing Financial Well-Being

The Big Problem

Money management often feels like walking on a narrow ledge, where a single misstep can lead to fees, stress, or difficult choices the next week. People define financial well-being by whether they can pay bills, handle a shock, meet goals, and feel secure about today and tomorrow.1 Survey work across economies shows that many adults struggle with everyday decisions that shape long-term outcomes, even when they have access to accounts and basic information.2 Evidence connects financial knowledge to better choices, yet knowledge alone doesn’t redesign the moments where cash actually moves.3

Daily life runs on timing. Paychecks arrive on a schedule that does not always align with debits, renewals, and surprises. Products often make the easy action the expensive one, while the healthy action requires extra steps. People need tools that work with their routines. The opportunity is to wire proven levers into payroll, benefits, and everyday apps so financial cushions grow, fees fall, and progress becomes visible within weeks rather than years. Leaders can align definitions, measurement, and products so small wins add up to tangible by month’s end.1

About the Author

White guy wearing a white lab coat over a baby blue dress shirt.

Adam Boros

Adam studied at the University of Toronto, Faculty of Medicine for his MSc and PhD in Developmental Physiology, complemented by an Honours BSc specializing in Biomedical Research from Queen's University. His extensive clinical and research background in women’s health at Mount Sinai Hospital includes significant contributions to initiatives to improve patient comfort, mental health outcomes, and cognitive care. His work has focused on understanding physiological responses and developing practical, patient-centered approaches to enhance well-being. When Adam isn’t working, you can find him playing jazz piano or cooking something adventurous in the kitchen.

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

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Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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