Engineering Epistemic Resilience in Information Ecosystems

The Big Problem

Open your phone during a crisis, and the feed feels less like a reliable source of information and more like a bout of turbulent weather. Headlines contradict each other, rumors race ahead of official guidance, and each scroll chips away at your sense of what to trust. Health agencies, election bodies, and platforms have established fact-checking units, moderation teams, and rapid response plans; yet, every major outbreak or election still brings its own surge of rumors and doubt. The World Health Organization (WHO) now treats health-related disinformation as a direct threat to public health and safety.1 During large outbreaks, falsehoods routinely travel further and faster than corrections, creating what WHO calls an “infodemic” that undercuts guidance and fuels fatigue and frustration.2

Economic models of online sharing suggest these patterns follow from the rules of the system rather than from isolated bad actors. In attention markets where people gain social rewards from engagement and platforms monetize time spent on site, there is a steady incentive to share content that evokes strong emotions and signals identity, even when these practices increase the risk of spreading misinformation.3 Empirical work on social media during the pandemic shows how this plays out: emotionally charged, low-quality health content leveraged these dynamics to reach huge audiences, while careful expert explanations struggled to keep up.4

Most debates still focus on content-level fixes. Remove the most harmful posts, label dubious claims, promote fact-checks, and add prompts that nudge users to slow down. These tools help with individual decisions. They do not fully address how the whole system behaves under sustained stress. When media infrastructures are thin, recommendation systems reward outrage, and trust in institutions is low, even well-designed nudges operate in a headwind. The deeper question is how to build information ecosystems that stay anchored to reality during shocks, adapt when evidence changes, and regain credibility after mistakes without centralizing control over what people see or say.

About the Author

White guy wearing a white lab coat over a baby blue dress shirt.

Adam Boros

Adam studied at the University of Toronto, Faculty of Medicine for his MSc and PhD in Developmental Physiology, complemented by an Honours BSc specializing in Biomedical Research from Queen's University. His extensive clinical and research background in women’s health at Mount Sinai Hospital includes significant contributions to initiatives to improve patient comfort, mental health outcomes, and cognitive care. His work has focused on understanding physiological responses and developing practical, patient-centered approaches to enhance well-being. When Adam isn’t working, you can find him playing jazz piano or cooking something adventurous in the kitchen.

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Read Next

Notes illustration

Eager to learn about how behavioral science can help your organization?