Javier Velásquez

Javier Velásquez studied Literature and earned his Master’s in Literature from Universidad de los Andes in Colombia. Since 2012, he has focused on game design, founding Azahar Games, a board game publishing company. He also co-developed BEM Gamification framework alongside his sister, Ana María Velásquez, who holds a PhD in Human Development and Motivation. This framework, centered on feedback and intrinsic motivation, has been applied in fields like innovation, human resources, loyalty programs, and education. Javier views gamification as a field rich with diverse paradigms, beyond mere design tools.