Dennis Hummel

Dennis Hummel

Karlsruhe Institute of Technology

Dr. Dennis Hummel is a doctoral researcher at the Institute of Information Systems and Marketing (IISM), within the Karlsruhe Institute of Technology (KIT), receiving his doctoral degree in 2019. He holds a B.Sc. in Business Administration from the University of Mannheim and an M.Sc. in Managerial and Financial Economics from HEC Paris. His research focuses on consumer behavior in digital channels, more specifically, guiding consumer behavior using digital nudges.

Recent Posts


How Effective Is Nudging?

Do nudges actually work? We reached out to Dr. Dennis Hummel and Professor Alexander Maedche to learn about their work investigating the effectiveness of nudges.