Dr. Dennis Hummel is a doctoral researcher at the Institute of Information Systems and Marketing (IISM), within the Karlsruhe Institute of Technology (KIT), receiving his doctoral degree in 2019. He holds a B.Sc. in Business Administration from the University of Mannheim and an M.Sc. in Managerial and Financial Economics from HEC Paris. His research focuses on consumer behavior in digital channels, more specifically, guiding consumer behavior using digital nudges.