Juan Roa Duarte
Juan Roa is a Project Leader at TDL. He has a background in philosophy and holds a Master’s in Public Policy from McGill University. Juan is passionate about education, public innovation, and peacebuilding. Specifically, he wants to use behavioural science and policy-making to tackle inequality and improve people’s lives worldwide. Before joining TDL, Juan was a Policy Advisor on Behavioural Change at Bogota’s Department of Transportation and a Senior Design Researcher at Corpovisionarios, a Colombian think-tank that pioneered applying a social norms approach to social change.