Competitive Intelligence
What is Competitive Intelligence?
Competitive intelligence is the process of gathering and analyzing data about competitors, market trends, and customer behavior to inform strategic business decisions and gain a competitive advantage. It helps companies anticipate market shifts, identify emerging opportunities, and make data-driven decisions to support long-term growth.
About the Author
Emilie Rose Jones
Emilie currently works in Marketing & Communications for a non-profit organization based in Toronto, Ontario. She completed her Masters of English Literature at UBC in 2021, where she focused on Indigenous and Canadian Literature. Emilie has a passion for writing and behavioural psychology and is always looking for opportunities to make knowledge more accessible.