The Future of Banking: Olivier Berthier
I think one humble recommendation I would make is, okay, getting everyone to learn how to code is great, but getting everyone in a bank product team to learn how to create the positive intervention, how to address those accessibility, desirability, feasibility objectives, how to nudge properly, teaching people basic behavioral science techniques and what those conversations are, to me is becoming as important as teaching people how to code.
Intro
This episode of The Decision Corner features Olivier Berthier: data scientist, software designer, and CEO of Moneythor. Moneythor is a digital infrastructure company that specializes in banking solutions that use machine learning, big data analytics, and behavioral science to orient financial systems towards customer-centric ends. Some topics we discuss include:
- Olivier’s financial software company Moneythor: what it is and what it does
- The constantly evolving relationship between banks and their customers
- The impact of digital spaces on financial relationships
- The transition from a product to customer focus at major banking institutions
- The potential benefits of the big changes coming to banking through software analysis and behavioral science
- The unique potential of emerging data ecosystems
- How to ethically manage customer data
- How to popularize behavioral science and the tools to implement it digitally